Linda J. Miller
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The Process
Once the team was assigned, I collected the necessary information from the Project Manager and the Sales Representative who have spoken to the client directly.
Once I had the clients information about their site (inspiration sites, color choices, imagery, font style), then I selected a homepage template to utilize for this site. Communicating with the Content Marketer about the content on the homepage, I began implementing the copy into the template. Once the homepage template was complete, I sent the finished homepage design, and all of the information to the third party vendors, to build out the internal pages according to the homepage design. Our sites are designed using a customized WordPress platform and the DIVI design WordPress plugin from Elegant Themes.
After the vendors completed the internal pages, we completed the team review, and sent the site through Quality Assurance (QA), we scheduled the call with the client to review the site. On this call the client reviewed their site for the first time, and gave feedback.
We then completed the edits to the site, and sent the site through QA again. Upon completing the edits necessary for full funtionality from QA, we sent the site to the tech services team to send the site live.
The Design
For this client they specified that they wanted green and walking on the beach images. Initially we had static images of footprints in the sand and used a green ad blue color scheme to give a sense of the beach.
For the practice area sections I decided to create a solid blue practice area that when hovered over, would show a background image pertaining to the practice area. The practice area would also flip according to which side of the box the mouse scrolled over.
Client Feedback
On the call with the client we were told that they wanted a video banner of someone walking on the beach. I implemented the video while having the header overlap into the video to create depth and the fullscreen impact of the video.
They also requested that we implement images that they would supply to us instead of stock imagery. I implemented the images instead of the stock imagery to match the content that was paired with the images.
The client also wanted to implement a maroon into the color scheme. I chose to use this color as the headers which would pair well with the green and blue that I chose initially.




